About Rising Roosters

As a design agency, we decided to come up with an imaginary bastketball team as a brand study. The exercise allowed us to explore different elements from logo design to typography to uniforms and merchandise design.

About Rising Roosters

As a design agency, we decided to come up with an imaginary bastketball team as a brand study. The exercise allowed us to explore different elements from logo design to typography to uniforms and merchandise design.

01

INTRODUCTION

Rising Roosters is an in-house basketball team from a design agency in the Philippines.

It is our goal to diversify our creativity into an interesting twist of branding.

The brand study began with selecting a team name and an icon.

The decision to use roosters stemmed from the cockfighting culture in the Philippines.

To communicate potential and promise, we decided to call the team Rising Roosters.

02

TYPOGRAPHY AND LOGO

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A Few Typography studies were undertaken but we finally decided on a simple typeface - New Athletic M54.

The design of the typeface is very typical of sports teams, with thick outlines to define the letters.

Typography Variations

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We made a number of logo studies and chose to adopt a simple, flat design for the final version.

Using flat design helps us translate the logo easily to different applications and surfaces.

It also gives a strong, clean look to the brand. We likewise used dark, rich colors to convey brand presence.

Icon Variations

03

UNIFORMS

We have come up with studies of jerseys
and cheerleaders uniforms for the different
logos proposed

We have come up with studies of jerseys and cheerleaders uniforms for the different logos proposed

JERSEYS

Official Jersey

Away Jersey

Home Jersey

Away Jersey

CHEERLEADERS UNIFORMS

Official

Home

Away

Official

Home

Away

Official

04

MERCHANDISE

We have designed merchandise for our fans -
hoodies, phone covers, and even masks.

We have designed merchandise for our fans - hoodies, phone covers, and even masks.

Hoodies

Team Name on Maroon

Team Name on Maroon

Hipster Blue

Logo on Gray

Face Masks

Maroon Fire

Philippine Hue

Classic Cobalt

Team Flags

Triangular Flag

Vertical Drop Flag

Classic Flag

Vertical Drop Flag

Vertical U-Shapped Flag

5-Point Vertical Flag

Phone Cases

Maroon

Dark Blue

Fire

Old School

Modern Elegance

Classic Rooster

Dunker's Choice

Orange Dose

Team Basketball

Red

Blue

Orange

Gym Sack Bag

Hippie Sack Bag

White Sack Bag

Classic Sack Bag

Wristband Ballers

Orange Baller

Team Baller

Royal Baller

05

OUR GALLERY

Here are the product shoot and mock-ups of our
merchandise and brand.

Here are the product shoot and mock-ups of our merchandise and brand.

Ball

Unreleased

Drafts

Manga